Sony Logo Design
According to some branding experts it is meant to communicate strength and simplicity. Created by Paul Rand in 1972 the logo is one of very few to have remained unchanged in over 40 years.
Designer Yasuo Kuroki modified the logo which was quickly displayed in advertisings for Sonys miniature televisions.
Sony logo design. It was a monochrome circular badge with an abstract geometric figure drawn in black and placed on a white background. Today the value and contribution has expanded beyond purely product design with a growing business portfolio in new domains such as medical financial education and entertainment. Via Fast Company Design and Under Consideration Source Sony Once upon a time Sony decided that its now-iconic logo was due for a redesign.
In 1982 Sony created a catchphrase and an additional logo to enhance the companys overall CI. But then Sony Ericsson logo design was endowed with more distinctive features and final acquired its own name. Later on a design policy and corporate identity were established by a committee.
When people first see this pattern they will be wondering what it represents. The figure was formed by a trapezoid with its base up and a rhombus connected to its bottom part. The year was 1981 and Sony was on the cusp of a.
Sonys logo has a simple and classic design that only consists of a few elements. Each letter is a capitalized black letter that is roughly the same height and width. A number of modifications were considered until the company decided on the current logo design.
The logo just says SONY against a transparent background. It uses a thick slab serif font where the serifs are thick rectangles that angle out from each letter. This design was created to subliminally feed thoughts of forward thinking and movement.
This is true for many other Japanese electronics companies like PanasonicNintendo and Casioall which introduced their current logos in the 1970s. A number of modifications were considered until the company decided on the current logo design. The logo known as Big Blue is one of the most iconic logos in the world.
For other uses see Sony disambiguation. Since its inception in 1961 Sony Design has forged its reputation as a leading and award-winning global design team. Except for some subtle refinements Japanese electronics maker Sony has had the same logo since 1956.
When Morita was shown the design for this S mark logo he thought that when people saw it for the first time they would wonder what it represented. The very first logo for Sony was created in 1946 and stayed with the brand for more than ten years. It symbolized a merge of S and E letters.
They also added a moving wave and called it Liquid Energy. High quality Sony Logo gifts and merchandise. The current version of the Sony logo comprises of a simple wordmark which was first introduced in 1959.
Designed in 1974 by Lindon Leader the logo has won over 40 awards internationally thanks to its simplicity and the rightward pointing arrow that lies between the E and the X. You can download in AI EPS CDR SVG PNG formats. All orders are custom made and most ship worldwide within 24 hours.
But to celebrate the companys 35th anniversary in 1981 someone at Sony had a brilliant idea. 45 out of 5 stars 445 499 FREE shipping Favorite Add to 11 Large Colorful Chenille Fashion Patch Word Logo Patch Chenille Patch Sew on Fashion Embroidered Patch DIY Jacket. When Akira Mori saw the new design of the S graphic logo his mind immediately emerge is.
Designer Yasuo Kuroki modified the logo which was quickly displayed in advertisings for Sonys miniature televisions. CUSTOM Patches Iron-on Lettering Multiple Words Patches Labels Embroidered Custom Design Logo Patches any style USA Made Free Shipping CustomPatchQueen. Inspired designs on t-shirts posters stickers home decor and more by independent artists and designers from around the world.
The current wordmark was introduced in 1973 and it has stayed unchanged for several decades. The Sony wordmark has remained practically the same since 1962. This site provides information on Sony Design.
Hope you enjoyed this Ad video with FiverrBig thanks again to the designers who took partI. In 1982 Sony created an unforgettable slogan and aided graphics logo to strengthen the companys overall corporate image. Blue was the chosen color to convey corporate sophistication.
He reasoned that a brief catchy description would be needed to explain the S mark. Later on a design policy and corporate identity were established by a committee. Prior to the redesign the logo featured 13 horizontal strips representing vibrancy and speed.
The first logo variation was a static image of green and white ball.