Pepsi Logo Design Document
The Pepsi Ratio It starts with a circle. The company paid Arnell 35 million for his design and its explanation See BNETs previous coverage of Arnell Group.
The 27-page design brief for the Pepsi logo redesign entitled Breathtaking reads like a scientific white paper loaded with marketingese and unprecedented levels of highly creative BS.
Pepsi logo design document. The new Pepsi logo designed by the Arnell Group looks suspiciously like an old long-abandoned Diet Pepsi logo see below. The Pepsi Ratio is aesthetic geometry. In 1940 Pepsi decided to start using a cleaner and more fundamental logo.
Steve Delahoyde Recommended articles Popular This Week. A161803399 b1 a161803399 b1 a a a 05a b a a a 05a a a161803399 b1 a a161803399 b1 7. Allegedly the design document for the Pepsi 2009 logo redesign featuring gravitational pull of Pepsi and so on.
There is a paradox here. The design brief currently making the rounds of the Web suggests that if done right the new Pepsi logo will likely lead to The Rapture that Evangelicals promise is coming. Brands like Google BMW and the likes have redesigned their logo to create a crisp graphic mark.
2008 to present day. Its like something the creators of Alias or Lost would have come up with. A document explaining the new Pepsi logo as a design inspired by the Mona Lisa and Earths magnetic fields has sparked an online hoax debate.
The 1940 logo like the earlier Pepsi-Cola logos was done through classic lettering. Draw a circle with diameter da. From the 3D inspired design the logo adapted to the flat design movement.
Entitled Breathtaking Design Strategy the document was part of the pitch to Pepsi. This Pepsi logo version carries a lot of era-appropriate influences like 3D and futuristic styles. The Pepsi Logo Design PDF.
Instead they prepared this 27-page document titled BREATHTAKING Design Strategy to prove that this logo is a veritable Da Vinci Code of branding drawing on everything from magnetic fields to. Embarrassment Hoax or Clever Advertising. In fact Fast Company Magazine called it branding lunacy.
February 12 2009. Sometimes you see something so ludicrous you just have to talk about it. It is littered with historical philosophical scientific and mathematical ideas dating back to 3000 BC referencing the Golden Ratio Feng Shui and Einsteins Special Theory of Relativity.
Pepsi Logo Design Brief. It may be one of the most ridiculous things ever perpetrated by. The logo is the work of the Arnell Group run by founder Peter Arnell and owned by Omincom and reportedly cost more than 1 million to create.
The modern Pepsi logo has its origins in the 1940s during World War II. The Arnell Groups document really is breathtaking design strategy because it got Pepsi Co. Just a little something to tide you all over til my next big essay comes out Ch.
Branding Lunacy to the Max A leaked pdf outlines the thinking behind the controversial new Pepsi logo. This continues to be the trend today. The Pepsi Ratio is created by two simple circles that are in a set ratio to each other.
A Major Pepsi Logo Change. Both new and old logos have an almost identical rounded sans-serif typeface with the red and blue Pepsi wave device sloping upward diagonally to the right. The old Pepsi logo was a white script on red and they stuck with that color scheme from 1898 to 1940.
The 1940 version of Pepsi-Colas logo is characterized by the serifs on the wordmarks smaller letters shrinking again becoming almost invisible and the wordmarks larger letters becoming taller and wider. To part with 1 million and its complete bullshit. Since Pepsi was recognizable with its script logo in the same manner as its main rival Coca-Cola the cap logo was meant as a show of US.
Ironically the cap is the only part of the design that Tropicana is keeping. Pepsi paid 1 million for its new logo even though it looks a lot like other brands logos but the details of exactly how Arnell Group justified that astonishing fee have remained hidden –. Pepsi unveiled a new bottle cap that featured the Pepsi script surrounded by red and blue colors on a white background.
This changed over time to the familiar Pepsi colors we all know now but white and red have remained a major element of the design for 40 years. By Alastair Jamieson 11 February 2009 1432 pm The.