Obama Campaign Logo Design
The logo was designed by Chicago-based Sender LLC a brand development and design company on assignment from Chicago-based Mode Project a motion design studio. The Obama logo works on several levels.
As the Design Director for Obamas 2008 campaign Scott Thomas led a now-historic political campaign in which branding design and the web played a truly pivotal role.
Obama campaign logo design. And learning from the social media savvy of Obamas campaign the slogan is reduced to MAGA for use as a social media hashtag by the president and his supporters. It is consistent with the message of change he brings. A modern sans serif font set in all lower-case which works to represent the candidate.
Obamas 2008 campaign logo was the first-ever political campaign logo to use a bold mark that could stand on its own — independently — without having to include the candidates name. Amanda Gentry and Andy Keene with project managers Colin Carter and Steve Juras. 1 2 It consists of a stylized stencil portrait of Obama in solid red beige and light and dark blue with the word progress hope or change below and other words in some versions.
Each is suitably decked out with the familiar red white and blue of the Star-Spangled Banner and they firmly establish Biden as the front runner of the Democrats. The latter had been brought on board early on by David Axelrod Obamas chief campaign strategist although it had never done a political identity before. From an artistic perspective the Obama logo also resonates with many voters on an emotional and perhaps subconscious level.
The Obama logo a blue O rising over a striped field of red and white evoking an American sunrise was the candidates own Nike swoosh. Several designers worked on it. The design elements of Obamas logo are so effective because they touch on five key points.
The Barack Obama Hope poster is an image of Barack Obama designed by artist Shepard Fairey which was widely described as iconic and came to represent his 2008 presidential campaign. Type Joe Biden logo into Twitter and youll instantly run into users comparing the design to a similar-looking icon used by Obama during his campaign. I think the Hillary logo is really saying nothing said Scott Thomas the design director for Barack Obamas 2008 presidential campaign and who later worked on the Whitehousegov websites.
The logo was used again for the reelection campaign. The use of navy blue and the 5 stars further reinforces the logo with feelings of patriotism. To me the stripes on the Obama design suggested the furrowed fields of the Great Plains.
The typography is fairly appropriate. Obama 2008 Logo Design Because Barack Obamas winning campaign slogan was Yes We Can it is only appropriate that he have a custom logo design using the most inclusive shape. The logo is set in a simple and bold font with a distinctive red frame around it.
Few and clearly separated colors with no overlap. It managed to work in the political design trope of an American. The campaign includes two logos a circular version and another one that confidently stacks the word Biden on top of president.
Theres the same O shape at the heart of it plus some swooping red and white stripes so you can see where theyre coming from. You can use these points as the foundation to create an impactful design for your campaign. Whether you love him or hate him his campaign was successful so was his logo.
The logotype was designed by Sender LLC a Chicago based design studio and approved by David Axelrod the main Obamas campaign manager. Bold reds and whites complimented by both light and dark blues show strength and fearlessness. Creative director and brand strategist Sol Sender led the design team of three which included Amanda Gentry and Andy Keene.
Hillary Clinton has followed suit and in the long run I think shell be rewarded for taking the risk. A good combination between typography and imagery. Read more about Sol Sender Obama Logo creator.
Legible and symbolic typographic choices. In 2008 Chicago designer Sol Sender and his team took that idea further and developed a sophisticated single-letter logo for Obama. No muted colors though.
The design is aesthetically captivating and the logo conveys messages consistent with the key themes of the campaign. This circle is all the more appropriate as it is also the first letter of Obamas last name. His visual style is traditionally political using the color scheme of the American flag a design thats echoed without subtlety in his logo.
Another unfortunate design is the logo for Marco Rubios campaign. Likening the experience to building an airplane in flight Scott talks about the creatives need for triage the crucial role of incremental design improvements and. I always associated the winning Obama 08 logo design with the state flag of Kansas the sunshine state homestate of course of Barack Obamas mother.
Both feature a setting or rising sun within a round graphic design. The power in his logo lies in strong typography which is about 95 of the logo. Without using a single word the logo became a symbol for a new day in politics.